Plant City
The Winter Strawberry Capital of the World. A historic downtown, Walden Lake, and newer communities north and south of town.
Median sold price, last 12 months: $348K to $425K by ZIP
33563 · 33565 · 33566 · 33567
Marco Perez
Real Broker, LLC
Plant City and Lakeland, Florida
Small-town service. Keep more of your sale.
List your home for 1% with full service: MLS listing, professional and drone photos, negotiation, and every step from contract to closing. Everything a traditional agent does, from someone who works here every week.
- 1% listing feeFull service
- Paid at closingNothing up front
- Photos, drone, signAnd lockbox, included
- English y españolBilingual service
See what you'd keep
Slide to your home's price. The difference between a 2.5% to 3% listing fee and mine stays in your pocket, not your agent's.
What would you save?
You keep $10,000
Compared with the listing-side fee only. Listing fees vary and are negotiable; 2.5% and 3% are shown for comparison only. $3,000 minimum fee. Compensation for a buyer's agent, if you choose to offer it, is separate and negotiable.
What the 1% includes
A lower fee doesn't mean less service. Here's what I do for every seller.
- Pricing analysis built from recent comparable sales
- MLS listing, syndicated to Zillow, Realtor.com and Redfin
- Professional photography and drone shots
- A yard sign and a lockbox
- Showing coordination and feedback after every showing
- One open house, if you'd like one
- Offer and inspection-repair negotiation
- Contract-to-close management with title and lender
- Service in English and Spanish
- No hidden admin or "transaction" fees
Fees, plainly written
Every service has one published price. Nothing is buried in fine print.
- SellFull service, with photos, drone, sign and lockbox included
- 1%of sale price
- BuyCash back to you at closing
- ⅓of my buyer-side commission, credited at closing
What about the buyer's agent?
My 1% covers selling your home. If the buyer has an agent, that agent's fee is separate and negotiated in the offer: you decide whether to pay some, all, or none of it. Before we list, I'll show you the total cost so there are no surprises. And when offers come in, I compare them by what you actually take home, not just by price.
| At 3% | Keep More | |
|---|---|---|
| Your agent | $15,000 | $5,000 |
| Buyer's agent | $12,500 | $12,500 |
| Total | $27,500 | $17,500 |
- Paid only at closing. Nothing up front. If your home doesn't sell, you owe me nothing.
- No strings. Your fee doesn't depend on buying your next home with me.
- Buyer without an agent? With your written consent, I can coordinate both sides of the sale. Any change to the fee is agreed with you up front, in writing.
A $3,000 minimum listing fee applies to homes that sell for less than $300,000. Buyer cash back is disclosed to all parties, including your lender, and depends on your lender allowing it. All commissions are negotiable.
How a sale works
We talk
A 20-minute call about your home, your timeline and your goals.
We price it
I show you the comparable sales and we agree on a realistic price.
We list it
Professional and drone photos, a sign and lockbox, the MLS listing, and an open house if you want one.
We close
I negotiate the offers and carry the contract to closing. You keep the difference.
What's your home worth?
Get a free market analysis based on recent sales near you, plus an estimate of what you'd take home selling at 1%.
- A price range from recent comparable sales
- What you'd keep at 1% versus a 2.5% to 3% fee
- A short call to walk you through it, no obligation
This is a comparative market analysis, not an appraisal.
Where I work
The I-4 corridor between Tampa and Orlando: two cities twenty minutes apart.
Lakeland
A city of lakes and swans. Lake Hollingsworth, Dixieland, Lake Morton, and growth to the south along the Polk Parkway.
Median sold price, June 2026: $315,000
33801 · 33803 · 33805 · 33809 · 33810 · 33811 · 33812 · 33813 · 33815
How can you charge only 1%?
I keep my costs low: no expensive office, and modern tools handle the paperwork and marketing. You get the same work a traditional agent does, and the savings go to you.
Is it really full service?
Yes. Pricing analysis, professional and drone photos, the MLS listing, a yard sign and lockbox, showing coordination, negotiation, and every step from contract to closing. One open house too, if you'd like one.
What about the buyer's agent's commission?
It's separate from my 1% and negotiated in the offer. You decide whether to pay some, all, or none of it. I show you the total cost before we list, and I compare offers by what you actually take home.
Do I pay anything up front?
No. My fee is paid at closing. If your home doesn't sell, you owe me nothing.
Is there a minimum fee?
Yes, $3,000. It only applies to homes that sell for less than $300,000.
Who will I actually work with?
Me, from the first call to closing. If I can't host your open house myself, a fellow Real Broker agent may host it, with your OK.
Do you help buyers too?
Yes. When you buy with me, I credit one third of my buyer-side commission back to you at closing. It's disclosed to your lender and depends on your lender allowing it.
Can we work in Spanish?
Absolutely. Calls, showings, and walking you through every document, in English or Spanish, whichever you prefer.
Hi, I'm Marco
I'm a Florida real estate sales associate with Real Broker, LLC, working Plant City and Lakeland. I speak English and Spanish.
I charge less because I work efficiently, not because I do less. Modern tools handle the paperwork and marketing, so my time goes where it matters: pricing it right, negotiating hard, and watching every detail through closing.
Let's talk about your home
Tell me what you need and I'll get back to you within a day.
Marco Perez
Real Broker, LLC